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Combining digital media with your printed marketing can be a powerful way to improve
your response rates and overall marketing effectiveness. Implementing one of these
campaigns and tracking your performance, however, can be tricky.
A digital and printed turnkey solution, the Argosy Cross Media Suite allows you
to create, execute and track your multi-media campaigns from one web-based system.
Personalized landing pages can be created and uploaded into Argosy, and their corresponding
personalized URLs (pURLs) can be produced and hosted on our servers. The pURLs can
then be variably printed on your marketing materials sent out with our integrated,
in-house mailing services. Postal service tracking is available for unprecedented
visibility into the timing of your marketing material arrivals. This added visibility
can be used to automatically time an additional email distribution to arrive in
the inbox the same day the postcard arrives in the mailbox.