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Online Marketing

An unprecedented feature of Argosy is its online marketing capabilities.

Argosy customers can comb through their client database—which is managed through Argosy—and build an online marketing campaign accordingly. From conception, to design, Argosy can support your online marketing initiatives.

For instance, customers can create personalized urls, or “pURLs”, on a customized email or direct mail piece. A pURL is a web address with your audience's name in it for a more personal touch. Once the user visits their pURL, they are then taken to their very own personalized landing page which is focused on them. All manner of data based on the traffic and use of the landing pages can be gathered, managed, and recorded for future use.

Furthermore, email notification can be sent to stakeholders such as sales representatives or marketing mangers, notifying them of their respective recipients' activities.

Advanced campaign reporting is available to Argosy customers at any time, allowing them to drill down and pinpoint clients' interests; and who might be a good candidate for other services you offer.